In the realm of marketing, “target market” refers to the broader group of potential customers sharing similar characteristics, while “target audience” hones in on specific individuals likely to engage. Understanding this distinction is crucial for effective strategies.
Tag: audience analysis
Decoding Target Market vs. Target Audience: Key DistinctionsDecoding Target Market vs. Target Audience: Key Distinctions
Understanding the distinction between target market and target audience is crucial for effective marketing. The target market encompasses the broader group of potential customers based on demographics, while the target audience zeroes in on specific individuals likely to engage with a message.