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	<title>Hitch: Connecting Marketing Innovators &#187; Word of mouth</title>
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		<title>Ad Industry Innovator # 10:  GamePlan</title>
		<link>http://marketinghitch.com/ad-industry-innovator-10-gameplan</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-10-gameplan#comments</comments>
		<pubDate>Tue, 23 Jun 2009 16:02:01 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ad Industry Innovator]]></category>
		<category><![CDATA[adomatica]]></category>
		<category><![CDATA[Brains on Fire]]></category>
		<category><![CDATA[Buddy Rich]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[Conversation Agent]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[delllounge.com]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[Game Plan]]></category>
		<category><![CDATA[Harlan Coben]]></category>
		<category><![CDATA[Justin Timberlake]]></category>
		<category><![CDATA[Live-Mobile-Online]]></category>
		<category><![CDATA[Once you're lucky]]></category>
		<category><![CDATA[Robert Gilbreath]]></category>
		<category><![CDATA[Sarah Lacy]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[Tim Hayden]]></category>
		<category><![CDATA[Trendspotting for the Next Decade]]></category>
		<category><![CDATA[twice you're good]]></category>
		<category><![CDATA[Word of mouth]]></category>

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		<description><![CDATA[Ad Industry Innovator # 10 is GamePlan, an experiential marketing firm with offices in New York and Austin.  It&#8217;s a special day for me because  I got the guy who inspired the series and it&#8217;s kind of like having Buddy Rich on to talk about drumming. Tim Hayden&#8217;s firm was my own personal a-ha moment. [...]]]></description>
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