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	<title>Hitch: Connecting Marketing Innovators &#187; Trevor Graves</title>
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	<link>http://marketinghitch.com</link>
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		<title>Ad Industry Innovator # 19: NEMO</title>
		<link>http://marketinghitch.com/ad-industry-innovator-19-nemo</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-19-nemo#comments</comments>
		<pubDate>Tue, 10 Nov 2009 22:49:04 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency rfp]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[Bell Helmets]]></category>
		<category><![CDATA[Black Pearl Resort]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Fuel TV]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[NEMO]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Salomon]]></category>
		<category><![CDATA[Smith Optics]]></category>
		<category><![CDATA[The agency of the future]]></category>
		<category><![CDATA[Timberline]]></category>
		<category><![CDATA[Timbers MLS Soccer]]></category>
		<category><![CDATA[Trevor Graves]]></category>
		<category><![CDATA[youth marketing]]></category>

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		<description><![CDATA[When asked that makes NEMO different, Trevor says "We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, we create real experiences that real people will find interesting, inspiring, useful and memorable. We make the cash register ring, without trying to sell anyone."

With respect to all the recent "label" discussions about agencies, NEMO eschews labels.  They become whatever kind of agency they need to solve problem.  I like that.]]></description>
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