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	<title>Hitch: Connecting Marketing Innovators &#187; The Richards Group</title>
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		<title>Ad Industry Innovator #13:  Pete Lerma of ClickHere.</title>
		<link>http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere#comments</comments>
		<pubDate>Tue, 14 Jul 2009 23:52:08 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[ClickHere]]></category>
		<category><![CDATA[Continous Process Improvement Initiative]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Outliers]]></category>
		<category><![CDATA[Pete Lerma]]></category>
		<category><![CDATA[Resonant Leadership]]></category>
		<category><![CDATA[The Richards Group]]></category>
		<category><![CDATA[what clients want from their ad agency]]></category>

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		<description><![CDATA[I first met Pete Lerma when I heard him speak at South by Southwest in 2009.  In short, I was impressed and determined to learn more about his shop.  I&#8217;m honored to have them profiled on the Ad Industry Innovators blog series today. Founded in 1995, Click Here is the digital division of The Richards [...]]]></description>
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