Entries tagged with “sprout creative”.


gunnars2

Jennifer Michelsen is the C0-Founder of Gunnar Optiks ,who make killer digital glasses for those of us who stare at screens all day. The other day on Twitter we were having trouble talking in 140 characters, which got me to thinking. Here’s a bit of that conversation and what that chat inspired.

@gunnaroptiks1:     i can’t think in 140 or less characters…LOL

@david_wiggs:     140 is tough! Forces brevity for sure. Not always good but mostly it is. Wouldn’t life be funny if all interaction=140!?

@gunnaroptiks1:     haha – would be very interesting. imagine your voice just shuts off at 140. you’d carry a small digital counter everywhere…too funny!

Lightbulb! I thought, what would the world be like if we only had 140 characters at a time?  Well, being married to a copywriter, it wasn’t too hard to imagine!

So Jeniffer, thanks for the inspiration and Teresa for polishing a rough idea!

This speech is 4 years old, but its wisdom is timeless.  Thanks to Sprout Creative for sending it.

And in the interest of transparency, Sprout Creative is the copywriting firm owned by my beautiful and talented wife, Teresa.

[youtube=http://www.youtube.com/watch?v=D1R-jKKp3NA]

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