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	<title>Hitch: Connecting Marketing Innovators &#187; Simon Silvester</title>
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		<title>Great mini e-book</title>
		<link>http://marketinghitch.com/marketers-and-agencies-read-this</link>
		<comments>http://marketinghitch.com/marketers-and-agencies-read-this#comments</comments>
		<pubDate>Wed, 28 Jan 2009 22:43:27 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Mitchell Caplan]]></category>
		<category><![CDATA[Simon Silvester]]></category>
		<category><![CDATA[Young and Rubicam]]></category>

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		<description><![CDATA[Smarts from a smart agency.  Originally saw this on Mitchell Caplan&#8217;s What&#8217;s Next blog aaagh]]></description>
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