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	<title>Hitch: Connecting Marketing Innovators &#187; rethinking the agency/client relationship</title>
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		<title>A CMOs Guide to Hiring a Digital Agency</title>
		<link>http://marketinghitch.com/a-cmos-guide-to-hiring-a-digita-agency</link>
		<comments>http://marketinghitch.com/a-cmos-guide-to-hiring-a-digita-agency#comments</comments>
		<pubDate>Mon, 19 Oct 2009 21:25:21 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[David Wiggs]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[how to hire the right ad agency]]></category>
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		<category><![CDATA[marketing agency search]]></category>
		<category><![CDATA[Michael Estrin]]></category>
		<category><![CDATA[rethinking the agency/client relationship]]></category>

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		<description><![CDATA[There are a number of places a CMO can start when hiring a new agency, but one basic question should always come first for a CMO in such a position, says David Wiggs, the founder of Hitch, a consulting firm that helps advise brand clients on hiring the right digital agency.  "Start by asking, 'why do we need a new agency?' ]]></description>
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		<title>Is “marketing innovation” the new “logo swoosh”?</title>
		<link>http://marketinghitch.com/is-%e2%80%9cmarketing-innovation%e2%80%9d-the-new-%e2%80%9clogo-swoosh%e2%80%9d</link>
		<comments>http://marketinghitch.com/is-%e2%80%9cmarketing-innovation%e2%80%9d-the-new-%e2%80%9clogo-swoosh%e2%80%9d#comments</comments>
		<pubDate>Mon, 13 Apr 2009 20:54:53 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[hiring the right marketing agency]]></category>
		<category><![CDATA[logo swoosh]]></category>
		<category><![CDATA[marketing innovation]]></category>
		<category><![CDATA[Mirren]]></category>
		<category><![CDATA[new and improved]]></category>
		<category><![CDATA[repackaging]]></category>
		<category><![CDATA[rethinking the agency/client relationship]]></category>
		<category><![CDATA[what clients want from their ad agency]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=622</guid>
		<description><![CDATA[The swoosh.  Possibly the most overused graphic element to come out of advertising in 100 years. Clients are demanding more from their marketing agency than following the latest trends, and the answer centers around innovation.   Some agencies are listening but others see innovation as a buzzword to be spouted like a talk radio host blabbing [...]]]></description>
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