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	<title>Hitch: Connecting Marketing Innovators &#187; positioning</title>
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		<title>Brand Carpentry:  Framing your company</title>
		<link>http://marketinghitch.com/brand-carpentry-framing-your-company</link>
		<comments>http://marketinghitch.com/brand-carpentry-framing-your-company#comments</comments>
		<pubDate>Wed, 25 Feb 2009 21:58:54 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[positioning]]></category>

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		<description><![CDATA[How do you frame your company or help your clients frame theirs?  For example, Xerox doesn&#8217;t sell copiers, it sells workplace productivity (thanks Harvard Business blog.) A smart friend from a killer web company in San Francisco said yesterday:  [sic] in this economy we&#8217;re looking with clients at areas where there&#8217;s a problem that needs to [...]]]></description>
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		<title>Brand on Wire.</title>
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		<pubDate>Thu, 15 Jan 2009 00:08:26 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
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		<category><![CDATA[hitch]]></category>
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		<category><![CDATA[positioning]]></category>
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		<description><![CDATA[Philippe Petit is a master of the positioning statement.  He does USP (unique selling proposition) like no one I’ve ever seen.  In the film Man on Wire, Philippe shuns the traditional definition of what he does (tightrope walker) and creates a space in your mind that is utterly unique.   (I’m not going to be a [...]]]></description>
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