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	<title>Hitch: Connecting Marketing Innovators &#187; Peter Shankman</title>
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		<title>The gift of new business</title>
		<link>http://marketinghitch.com/the-gift-of-new-business</link>
		<comments>http://marketinghitch.com/the-gift-of-new-business#comments</comments>
		<pubDate>Wed, 07 Jan 2009 20:03:00 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[Alltop]]></category>
		<category><![CDATA[Haro]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[Word of mouth marketing]]></category>

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		<description><![CDATA[How can your agency be indispensible to your clients and prospects?  Give them something you&#8217;re not billing them for. Far too often agencies are only willing to spend energy on the things that show a tangible payoff at the end.  Time spent demonstrating that you&#8217;re thinking&#8211;that your radar is up for the client you worked [...]]]></description>
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