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	<title>Hitch: Connecting Marketing Innovators &#187; Peter Levitan</title>
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	<link>http://marketinghitch.com</link>
	<description>Ad Agency Search</description>
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		<title>Ad Industry Innovators # 20:  Citrus</title>
		<link>http://marketinghitch.com/ad-industry-innovators-20-citrus</link>
		<comments>http://marketinghitch.com/ad-industry-innovators-20-citrus#comments</comments>
		<pubDate>Tue, 01 Dec 2009 14:00:34 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[ad agency search consultant]]></category>
		<category><![CDATA[Ad Industry Innovators]]></category>
		<category><![CDATA[AdAge Power 150]]></category>
		<category><![CDATA[Buzz Machine]]></category>
		<category><![CDATA[Citrus]]></category>
		<category><![CDATA[Communication Arts]]></category>
		<category><![CDATA[Crispin Porter & Bogusky]]></category>
		<category><![CDATA[Goodby Silverstein & Partners]]></category>
		<category><![CDATA[Gourmet]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[New Yorker]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Peter Levitan]]></category>
		<category><![CDATA[Portland ad agency]]></category>
		<category><![CDATA[The Atlantic]]></category>
		<category><![CDATA[The Economist]]></category>
		<category><![CDATA[Weiden & Kennedy]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2024</guid>
		<description><![CDATA[Point two: clients should use a search consultant. Selecting an ad agency is an important decision. Chances are, Bob in sales or Margo in procurement just aren’t going to cut it. (No offense, Bob and Margo.) Neither will a CMO who does a search every ten years. Hire an expert, please. I beg of you.]]></description>
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