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	<title>Hitch: Connecting Marketing Innovators &#187; marketing agency search</title>
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		<title>A CMOs Guide to Hiring a Digital Agency</title>
		<link>http://marketinghitch.com/a-cmos-guide-to-hiring-a-digita-agency</link>
		<comments>http://marketinghitch.com/a-cmos-guide-to-hiring-a-digita-agency#comments</comments>
		<pubDate>Mon, 19 Oct 2009 21:25:21 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[David Wiggs]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[how to hire the right ad agency]]></category>
		<category><![CDATA[iMedia Connection]]></category>
		<category><![CDATA[marketing agency search]]></category>
		<category><![CDATA[Michael Estrin]]></category>
		<category><![CDATA[rethinking the agency/client relationship]]></category>

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		<description><![CDATA[There are a number of places a CMO can start when hiring a new agency, but one basic question should always come first for a CMO in such a position, says David Wiggs, the founder of Hitch, a consulting firm that helps advise brand clients on hiring the right digital agency.  "Start by asking, 'why do we need a new agency?' ]]></description>
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