Hitch was quoted last month in an article by Michael Estrin on iMedia Connection.  When beginning an ad agency search start by asking “Why do we need a new agency?”.

A CMOs Guide to Hiring a Digital Agency
“Hitch quoted:”
According to Wiggs, that basic question – why do we need a new agency? — will always lead to some rather profound insights, if the brand can be honest about its own corporate culture as well as what’s gone right (and wrong) with the relationship at hand. While that may sound like simple advice, it’s a pill not easily swallowed by many clients.
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