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	<title>Hitch: Connecting Marketing Innovators &#187; logo swoosh</title>
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		<title>Is “marketing innovation” the new “logo swoosh”?</title>
		<link>http://marketinghitch.com/is-%e2%80%9cmarketing-innovation%e2%80%9d-the-new-%e2%80%9clogo-swoosh%e2%80%9d</link>
		<comments>http://marketinghitch.com/is-%e2%80%9cmarketing-innovation%e2%80%9d-the-new-%e2%80%9clogo-swoosh%e2%80%9d#comments</comments>
		<pubDate>Mon, 13 Apr 2009 20:54:53 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[hiring the right marketing agency]]></category>
		<category><![CDATA[logo swoosh]]></category>
		<category><![CDATA[marketing innovation]]></category>
		<category><![CDATA[Mirren]]></category>
		<category><![CDATA[new and improved]]></category>
		<category><![CDATA[repackaging]]></category>
		<category><![CDATA[rethinking the agency/client relationship]]></category>
		<category><![CDATA[what clients want from their ad agency]]></category>

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		<description><![CDATA[The swoosh.  Possibly the most overused graphic element to come out of advertising in 100 years. Clients are demanding more from their marketing agency than following the latest trends, and the answer centers around innovation.   Some agencies are listening but others see innovation as a buzzword to be spouted like a talk radio host blabbing [...]]]></description>
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