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	<title>Hitch: Connecting Marketing Innovators &#187; how to fix the RFP process</title>
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		<title>Ad Industry Innovator # 19: NEMO</title>
		<link>http://marketinghitch.com/ad-industry-innovator-19-nemo</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-19-nemo#comments</comments>
		<pubDate>Tue, 10 Nov 2009 22:49:04 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency rfp]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[Bell Helmets]]></category>
		<category><![CDATA[Black Pearl Resort]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Fuel TV]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[NEMO]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Salomon]]></category>
		<category><![CDATA[Smith Optics]]></category>
		<category><![CDATA[The agency of the future]]></category>
		<category><![CDATA[Timberline]]></category>
		<category><![CDATA[Timbers MLS Soccer]]></category>
		<category><![CDATA[Trevor Graves]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1983</guid>
		<description><![CDATA[When asked that makes NEMO different, Trevor says "We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, we create real experiences that real people will find interesting, inspiring, useful and memorable. We make the cash register ring, without trying to sell anyone."

With respect to all the recent "label" discussions about agencies, NEMO eschews labels.  They become whatever kind of agency they need to solve problem.  I like that.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Ad Industry Innovator # 15: Creature</title>
		<link>http://marketinghitch.com/ad-industry-innovator-15-creature</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-15-creature#comments</comments>
		<pubDate>Thu, 27 Aug 2009 02:10:32 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ad Industry Innovators]]></category>
		<category><![CDATA[Bain]]></category>
		<category><![CDATA[Barton Bodell]]></category>
		<category><![CDATA[Blogmaverick.com]]></category>
		<category><![CDATA[calcluatedriskblog.com]]></category>
		<category><![CDATA[Corbis]]></category>
		<category><![CDATA[Creature]]></category>
		<category><![CDATA[David Armano]]></category>
		<category><![CDATA[Fed Ex]]></category>
		<category><![CDATA[Global Catastrophes and Trends]]></category>
		<category><![CDATA[Goodby Silverstein & Partners]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[Jim Haven]]></category>
		<category><![CDATA[Logic_Emotion]]></category>
		<category><![CDATA[Mark Cuban]]></category>
		<category><![CDATA[Matt Peterson]]></category>
		<category><![CDATA[McKinsey]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[PGA]]></category>
		<category><![CDATA[RFP process]]></category>
		<category><![CDATA[Robson Grieve]]></category>
		<category><![CDATA[Seattle ad agencies]]></category>
		<category><![CDATA[The agency of the future]]></category>
		<category><![CDATA[The Black Swan]]></category>
		<category><![CDATA[The Fed Ex Cup]]></category>
		<category><![CDATA[Vaclav Smil]]></category>
		<category><![CDATA[Wieden & Kennedy]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1747</guid>
		<description><![CDATA[Well, it&#8217;s been an exciting and busy summer.  I&#8217;m talking to lots of agencies lately who are hearing the phones starting to ring again&#8211;which is good news for everybody.  That&#8217;s partly why it&#8217;s been nearly a month since a new Ad Industry Innovators series, everybody&#8217;s busy, including me.  I&#8217;m a little over two weeks from [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ad Industry Innovator # 14:  BooneOakley</title>
		<link>http://marketinghitch.com/ad-industry-innovator-14-booneoakley</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-14-booneoakley#comments</comments>
		<pubDate>Wed, 22 Jul 2009 00:10:48 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency search consultants]]></category>
		<category><![CDATA[Amy Flanagan]]></category>
		<category><![CDATA[BooneOakley]]></category>
		<category><![CDATA[David Oakley]]></category>
		<category><![CDATA[David Sedaris]]></category>
		<category><![CDATA[Goodby Silverstein & Partners]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[John Sweeney]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[Peter Coughter]]></category>
		<category><![CDATA[The Martin Agency]]></category>
		<category><![CDATA[The Shortest Blog in the World]]></category>
		<category><![CDATA[There can only be one]]></category>
		<category><![CDATA[Wilson Rawls]]></category>
		<category><![CDATA[zappos]]></category>
		<category><![CDATA[Zappos RFP]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1657</guid>
		<description><![CDATA[If any part of David Oakley's answers tick you off, I have his cell # and you can call him, after you stop laughing.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ad Industry Innovator #13:  Pete Lerma of ClickHere.</title>
		<link>http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere#comments</comments>
		<pubDate>Tue, 14 Jul 2009 23:52:08 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[ClickHere]]></category>
		<category><![CDATA[Continous Process Improvement Initiative]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Outliers]]></category>
		<category><![CDATA[Pete Lerma]]></category>
		<category><![CDATA[Resonant Leadership]]></category>
		<category><![CDATA[The Richards Group]]></category>
		<category><![CDATA[what clients want from their ad agency]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1626</guid>
		<description><![CDATA[I first met Pete Lerma when I heard him speak at South by Southwest in 2009.  In short, I was impressed and determined to learn more about his shop.  I&#8217;m honored to have them profiled on the Ad Industry Innovators blog series today. Founded in 1995, Click Here is the digital division of The Richards [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Ad Industry Innovator # 12:  ComBlu</title>
		<link>http://marketinghitch.com/ad-industry-innovator-12-comblu</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-12-comblu#comments</comments>
		<pubDate>Tue, 07 Jul 2009 15:10:25 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[Ad Industry Innovator]]></category>
		<category><![CDATA[All Consumers Are Not Created Equal]]></category>
		<category><![CDATA[Ant's Eye View]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blake Cahill]]></category>
		<category><![CDATA[Brains on Fire]]></category>
		<category><![CDATA[Brunswick]]></category>
		<category><![CDATA[comblu]]></category>
		<category><![CDATA[Conversation Agent]]></category>
		<category><![CDATA[Dawn Lacallade]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Emanuel Rosen]]></category>
		<category><![CDATA[Ford Fiesta movement]]></category>
		<category><![CDATA[Fred Feichheld]]></category>
		<category><![CDATA[Garth Hallberg]]></category>
		<category><![CDATA[George Neil]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[Jonathan Salem Baskin]]></category>
		<category><![CDATA[Liberty Mutual]]></category>
		<category><![CDATA[Marty Collins]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Sean O'Driscoll]]></category>
		<category><![CDATA[Social Media Today]]></category>
		<category><![CDATA[SocializingMedia]]></category>
		<category><![CDATA[SolarWinds]]></category>
		<category><![CDATA[Spike Jones]]></category>
		<category><![CDATA[Steve Hershberger]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[The Anatomy of Buzz Revisited]]></category>
		<category><![CDATA[UPS]]></category>
		<category><![CDATA[WalMart]]></category>
		<category><![CDATA[WOMMA]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1577</guid>
		<description><![CDATA[Seeing companies like ComBlu, Ant's Eye View and Brains on Fire crop up next to one another you begin to realize the impact and scope community engagement and consumer involvement has on marketing today.  The rules have changed and companies like ComBlu are early adopters in helping companies adapt to that change.]]></description>
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		<slash:comments>0</slash:comments>
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