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	<title>Hitch: Connecting Marketing Innovators &#187; hitch</title>
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	<link>http://marketinghitch.com</link>
	<description>Ad Agency Search</description>
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		<title>Friday Philosophy from The King of Madison Avenue</title>
		<link>http://marketinghitch.com/friday-philosophy-from-the-king-of-madison-avenue</link>
		<comments>http://marketinghitch.com/friday-philosophy-from-the-king-of-madison-avenue#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:30:16 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Friday Philosophy]]></category>
		<category><![CDATA[hire the right ad agency]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[Kenneth Roman]]></category>
		<category><![CDATA[marketinghitch.com]]></category>
		<category><![CDATA[Ogilvy & Mather]]></category>
		<category><![CDATA[The King of Madison Avenue]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2414</guid>
		<description><![CDATA[If we hire people who are smaller than we are, we will become a company of dwarfs. If we hire people who are larger than we are, we’ll become a company of giants.]]></description>
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		<title>A CMOs Guide to Hiring a Digital Agency</title>
		<link>http://marketinghitch.com/a-cmos-guide-to-hiring-a-digita-agency</link>
		<comments>http://marketinghitch.com/a-cmos-guide-to-hiring-a-digita-agency#comments</comments>
		<pubDate>Mon, 19 Oct 2009 21:25:21 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[David Wiggs]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[how to hire the right ad agency]]></category>
		<category><![CDATA[iMedia Connection]]></category>
		<category><![CDATA[marketing agency search]]></category>
		<category><![CDATA[Michael Estrin]]></category>
		<category><![CDATA[rethinking the agency/client relationship]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1763</guid>
		<description><![CDATA[There are a number of places a CMO can start when hiring a new agency, but one basic question should always come first for a CMO in such a position, says David Wiggs, the founder of Hitch, a consulting firm that helps advise brand clients on hiring the right digital agency.  "Start by asking, 'why do we need a new agency?' ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>If the whole world communicated like Twitter</title>
		<link>http://marketinghitch.com/if-the-whole-world-communicated-like-twitter</link>
		<comments>http://marketinghitch.com/if-the-whole-world-communicated-like-twitter#comments</comments>
		<pubDate>Fri, 12 Jun 2009 21:55:04 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[David Wigs]]></category>
		<category><![CDATA[Gunnar Optiks]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[Jennifer Michelsen]]></category>
		<category><![CDATA[marketinghitch]]></category>
		<category><![CDATA[sprout creative]]></category>
		<category><![CDATA[Teresa Schmidt]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1360</guid>
		<description><![CDATA[Jennifer Michelsen is the C0-Founder of Gunnar Optiks ,who make killer digital glasses for those of us who stare at screens all day. The other day on Twitter we were having trouble talking in 140 characters, which got me to thinking. Here&#8217;s a bit of that conversation and what that chat inspired. @gunnaroptiks1:     [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Hitch below Seth&#8217;s Blog on Ad Age Power 150!</title>
		<link>http://marketinghitch.com/hitch-below-seths-blog-on-ad-age-power-150</link>
		<comments>http://marketinghitch.com/hitch-below-seths-blog-on-ad-age-power-150#comments</comments>
		<pubDate>Tue, 09 Jun 2009 17:01:32 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ad Age Power 150]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Seth's Blog]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1303</guid>
		<description><![CDATA[The Hitch blog was added to the Ad Age Power 150 blog roll today and we're below the #1 ranked Seth's Blog (Seth Godin).  654 places below, but hey--it's a start.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Did Al Gore invent the Ad Agency too? part 2</title>
		<link>http://marketinghitch.com/did-al-gore-invent-the-ad-agency-too-part-2</link>
		<comments>http://marketinghitch.com/did-al-gore-invent-the-ad-agency-too-part-2#comments</comments>
		<pubDate>Thu, 04 Jun 2009 19:18:16 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[Current TV]]></category>
		<category><![CDATA[drop off the media grid]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[Marketing General Contractor]]></category>
		<category><![CDATA[Marketing Industrial Revolution]]></category>
		<category><![CDATA[marketing inefficiencies]]></category>
		<category><![CDATA[marketing social democracy]]></category>
		<category><![CDATA[marketing specialists]]></category>
		<category><![CDATA[Omnicom]]></category>
		<category><![CDATA[Scott Goodson]]></category>
		<category><![CDATA[Strawberry Frog]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1238</guid>
		<description><![CDATA[Part 2. Continued from this post. Perhaps, as Al Gore said, this is the end of the marketing industrial revolution where powerful Barrons ruled (WPP, Omnicom, Interpublic)over a society where doors were closed to you unless you were of a certain class. I&#8217;ll go along with that but wouldn&#8217;t this indicate that these large conglomerates [...]]]></description>
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