Today’s Friday Philosophy comes from David Ogilvy.

I’ve been reading The King of Madison Avenue, the first ever biography of Ogilvy written by Kenneth Roman. Roman is the former Chairman and CEO of Ogilvy & Mather, Ogilvy was his boss.  It’s a very well done book and I continually pick up nuggets as I’m reading so I’ve kept a journal close by to write down the epiphanies that apply to my own business.

One of my favorite stories Roman tells in the book is about today’s quote.  The story goes that Ogilvy once left Russian matryoshka dolls “which directors found at their places at a board meeting. Opening the painted nesting dolls, each smaller than the one before, every director found the same message typed on a piece of paper inside the tiniest doll:

‘If we hire people who are smaller than we are, we will become a company of dwarfs. If we hire people who are larger than we are, we’ll become a company of giants.’”

-David Ogilvy

Hitch is a consultancy that helps marketers hire the right ad agency.

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Not sure how I found this. How do we find anything on the interwebs these days, we stumble along.
But I thought it made for a good Friday Philosophy post. If you enjoyed it, check out Toothpaste for Dinner.

toothpastefordinner.com

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Today’s Friday Philosophy is from Peter Kim,partner of the new Dachis Group.  This quote was from on one of his blog posts this week and it resonated with me.  Peter’s quote is indicative of what 2010 holds in store for marketers; especially, but not limited to, the Social Media tacticians among us.  2010 is the year of put up or shut up!  2010 is when social media becomes less about experimentation and more about accountability and tracking.  But that’s all better said by Peter in today’s quote.  Have a great weekend~

An action is worth a thousand words.

-Peter Kim

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Hey Victor,

today’s Friday Philosophy comes from Pacific Northwest author, Sherman Alexie. It’s from one of the short stories in his book Ten Little Indians. It’s a great quote:

How can you live a special life without constantly interrogating it?

-Sherman Alexie

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Another great thinker died last week  Russell Ackoff

“All of our social problems arise out of doing the wrong thing righter. The more efficient you are at doing the wrong thing, the wronger you become. It is much better to do the right thing wronger than the wrong thing righter! If you do the right thing wrong and correct it, you get better!”

Russell Ackoff obit in WSJ.

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