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	<title>Hitch: Connecting Marketing Innovators &#187; Flipped: How Bottom-Up Co-creation is Replacing Tod-Down Innovation</title>
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		<title>Crowdsourcing&#8230;another marketing innovation.</title>
		<link>http://marketinghitch.com/crowdsourcinganother-marketing-innovation</link>
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		<pubDate>Thu, 30 Apr 2009 00:41:57 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ad Industry Innovators]]></category>
		<category><![CDATA[Beyond the Brand]]></category>
		<category><![CDATA[Crispin Porter & Bogusky]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Flipped:  How Bottom-Up Co-creation is Replacing Tod-Down Innovation]]></category>
		<category><![CDATA[John Winsor]]></category>
		<category><![CDATA[Marketing Innovators]]></category>

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		<description><![CDATA[I&#8217;ve  been invited to co-author a book with John Winsor from Crispin, Porter&#38; Bogusky, one of the best ad agencies in the world.  I&#8217;m thrilled.  What an opportunity.  I&#8217;d like to thank everyone at CP&#38;B  for working with me and say what an honor it is to&#8230;. Oh, hi, John.  You&#8217;re wha?  Crowd&#8230;what? CROWD sourcing it. [...]]]></description>
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