I’ve  been invited to co-author a book with John Winsor from Crispin, Porter& Bogusky, one of the best ad agencies in the world.  I’m thrilled.  What an opportunity.  I’d like to thank everyone at CP&B  for working with me and say what an honor it is to….

Oh, hi, John.  You’re wha?  Crowd…what? CROWD sourcing it.  

Oh.

Apparently, John Winsor from Crispin, Porter & Bogusky is crowdsourcing the next edition of hisbook Beyond the Brand, which he’s also renamed: Flipped: How Bottom-Up Co-creation is Replacing Top-Down Innovation .  Another bold step from a bold, innovative agency.  

 You can participate too.  

Watching the comments roll in and tracking the evolution is very interesting.   Can’t wait to see how this turns out.

And stay tuned to the Ad Industry Innovators series right here on the Hitch blog,      C, P & G is coming up soon!

All kidding aside, John, it’s still pretty cool.  And we don’t have to tell my Mom what crowdsourcing means do we?

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