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	<title>Hitch: Connecting Marketing Innovators &#187; DARPA</title>
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		<title>Beyond the Big Idea: What Marketers need from their Ad Agencies.</title>
		<link>http://marketinghitch.com/beyond-the-big-idea-what-marketers-need-from-their-ad-agencies</link>
		<comments>http://marketinghitch.com/beyond-the-big-idea-what-marketers-need-from-their-ad-agencies#comments</comments>
		<pubDate>Mon, 18 Jan 2010 20:35:30 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[10 Red Balloons]]></category>
		<category><![CDATA[DARPA]]></category>
		<category><![CDATA[Dr. Riley Crane]]></category>
		<category><![CDATA[hire the right ad agency]]></category>
		<category><![CDATA[how to hire an ad agency]]></category>
		<category><![CDATA[M.I.T]]></category>
		<category><![CDATA[the future of the advertising agency]]></category>
		<category><![CDATA[What marketers need from their ad agencies]]></category>

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		<description><![CDATA[It’s tough out there for marketers on both sides. Agencies, in particular, are having a rough go of things amid a complicated mash-up of contracts, compensation, and collaboration.  So what does this shift mean for the future of the advertising agency and the clients who hire them? DARPA’s experiment and MIT's solution may offer some clues.]]></description>
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