A blog post I read today about the fate of agencies in a digital world sent me scurrying back to my bookmark of the Cluetrain Manifesto I had saved years ago.  

This slideshare I also found will pretty much give you the gist; because if there’s one critcism I’ve heard about Cluetrain, it’s that they could have made their points more succinctly.  This slideshare does that brilliantly.

It reminded me what a forward-looking document the Cluetrain was.  Interesting how it means even more now than when it first came out.  Could it be that so much of it has come true?

What do you think?

Share/Save