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	<title>Hitch: Connecting Marketing Innovators &#187; Coke media</title>
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		<title>Ad Industry Innovator # 18: HL2</title>
		<link>http://marketinghitch.com/ad-industry-innovator-18-hl2</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-18-hl2#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:35:10 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[ad agency rfp]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[ATT Wireless]]></category>
		<category><![CDATA[Coke media]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Dachis Group]]></category>
		<category><![CDATA[Don Low]]></category>
		<category><![CDATA[Fat Burger]]></category>
		<category><![CDATA[H&R Block]]></category>
		<category><![CDATA[HL2]]></category>
		<category><![CDATA[Hotels.com]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[Jeff Howe]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Nike Join the race campaign]]></category>
		<category><![CDATA[SBC]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Sprint marketing]]></category>
		<category><![CDATA[The ad agency of the future]]></category>
		<category><![CDATA[Tom Horton]]></category>

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		<description><![CDATA[I started getting to know HL2 in a recent ad agency search I conducted for a client in the Pacific Northwest.

I'd like to hang out at a Fat Burger or shoot hoops with them (I think I could stuff the TaxCut box) --but apparently they're also pretty good at that marketing thing.  Founded in 1994, they're more fun than most 15 year olds you know--and they won't talk back or steal your car.  OK, they won't steal your car.]]></description>
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