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	<title>Hitch: Connecting Marketing Innovators &#187; Coca Cola&#8217;s Pay for Performance</title>
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		<title>Marketing&#8217;s Identity Crisis</title>
		<link>http://marketinghitch.com/marketings-identity-crisis</link>
		<comments>http://marketinghitch.com/marketings-identity-crisis#comments</comments>
		<pubDate>Fri, 15 May 2009 20:59:58 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[2009 Digital Report Razorfish]]></category>
		<category><![CDATA[24 hours of Innovation]]></category>
		<category><![CDATA[Always On]]></category>
		<category><![CDATA[board of innovation]]></category>
		<category><![CDATA[Bob Johanen]]></category>
		<category><![CDATA[Christopher Vollmer]]></category>
		<category><![CDATA[Coca Cola's Pay for Performance]]></category>
		<category><![CDATA[comblu]]></category>
		<category><![CDATA[Get There Early]]></category>
		<category><![CDATA[Institute of the Future]]></category>
		<category><![CDATA[joe jaffe]]></category>
		<category><![CDATA[razorfish]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[the advance guard]]></category>
		<category><![CDATA[zappos]]></category>
		<category><![CDATA[ZillionTV]]></category>

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		<description><![CDATA[Since this post is part of the 24 Hours of Innovation, I thought it’d be appropriate to start with a quote from futurist Bob Johansen, President of the Institute of the Future from 1996-2004 In his book Get There  Early, Johansen asserts that “no one can predict the future.” By his definition, predictions are statements [...]]]></description>
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