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	<title>Hitch: Connecting Marketing Innovators &#187; Burger King</title>
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		<title>Ad Industry Innovator:  DNA-Seattle</title>
		<link>http://marketinghitch.com/ad-industry-innovator-dna-seattle</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-dna-seattle#comments</comments>
		<pubDate>Mon, 11 May 2009 14:43:53 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[Ad Industry Innovators]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[Alan Brown]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Crispin Porter & Bogusky]]></category>
		<category><![CDATA[DNA-Seattle]]></category>
		<category><![CDATA[Marketing Innovators]]></category>
		<category><![CDATA[Pemco Insurance]]></category>
		<category><![CDATA[Rod Brooks]]></category>

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		<description><![CDATA[Alan Brown is one of the founders of DNA-Seattle.  Just starting its second decade of business, North-Westerners will know them by their recent campaign for PEMCO Insurance.  The spots are as good as anything I’ve seen nationally in their category (or out of category, for that matter).  The campaign is smart, uniquely relevant and successful, [...]]]></description>
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		<title>Risk=Reward</title>
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		<pubDate>Mon, 26 Jan 2009 21:07:57 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>
		<category><![CDATA[Andrew Keller]]></category>
		<category><![CDATA[Brian Gies]]></category>
		<category><![CDATA[Burger King]]></category>
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		<category><![CDATA[David N Martin]]></category>
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		<category><![CDATA[risk taking]]></category>
		<category><![CDATA[Romancing the Brand]]></category>

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		<description><![CDATA[20 years ago, David Martin wrote a book called Romancing the Brand.  Somewhere in the middle he writes: &#8220;Most business decisions are made after studying a set of quantitative facts.  These facts lead to rational conclusions.  Advertising, on the other hand, is the odd ball that defies quantitative analysis in advance.  It is a subtle [...]]]></description>
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