To those of you who’ve been participating or just following along as Hitch comes to life, I appreciate your eyeballs and interest and the countless discussions, phone calls, emails & meetings over coffee and beers.
It’s a wonderful experience to involve so many bright minds from the across the country (and literally across the world) in intellectually stimulating and challenging discussions; both philosophical & practical about the nature of marketing. We’ve shared books, blogs, pdfs, videos, tweets and text messages.
What’s come out of these discussions is a new kind of marketing resource for companies. Hitch connects you with your marketing dream team: specialists ranging from brand strategists, ad agencies, experiential marketers, word of mouth firms, branded entertainment, digital conversationalists, app/widget developers and more. At their core, Hitch and its growing roster of companies share a pioneering spirit and a penchant for calculated risks as well as a commitment to accompany marketers through this evolving media environment.
A new breed of marketer is evolving from the ashes of traditional models. Together, brand and customer become futurists and innovators who support, encourage, and engage the collaborative discussions and co-creation happening in online communities, coffee shops, dorm rooms and board rooms around the world.
Business relationships are gold so I’ll do my part to keep up the conversations we’ve begun; I ask you to do the same. This dialogue can only benefit all of us and the trade of marketing we all love.
Thank you for your input and suggestions. Thanks also for challenging me and cheering me on. I’m off to SXSW Interactive in a few short weeks and back to put the finishing touches on Hitch.