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	<title>Hitch: Connecting Marketing Innovators &#187; ad agency search</title>
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		<title>Problem with your ad agency? Maybe it&#8217;s you.</title>
		<link>http://marketinghitch.com/problem-with-your-ad-agency-maybe-its-you</link>
		<comments>http://marketinghitch.com/problem-with-your-ad-agency-maybe-its-you#comments</comments>
		<pubDate>Fri, 12 Feb 2010 23:20:06 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[1-800-Flowers]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[ad agency search consultants]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Chitpotle]]></category>
		<category><![CDATA[Quiznos]]></category>
		<category><![CDATA[Serial Reviewers]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2353</guid>
		<description><![CDATA[A recent Ad Age article on &#8220;Serial Reviewers&#8221; warned clients who frequently oust agencies, like 1-800-Flowers, Quiznos, Chipotle and BMW, are &#8220;hurting their brands and risking a bad reputation&#8221; in the advertising industry. What the article didn&#8217;t say was that CMO tenure plays a bigger part in brand erosion than any agency&#8217;s missteps. If clients fix [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Friday Philosophy from The King of Madison Avenue</title>
		<link>http://marketinghitch.com/friday-philosophy-from-the-king-of-madison-avenue</link>
		<comments>http://marketinghitch.com/friday-philosophy-from-the-king-of-madison-avenue#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:30:16 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Friday Philosophy]]></category>
		<category><![CDATA[hire the right ad agency]]></category>
		<category><![CDATA[hitch]]></category>
		<category><![CDATA[Kenneth Roman]]></category>
		<category><![CDATA[marketinghitch.com]]></category>
		<category><![CDATA[Ogilvy & Mather]]></category>
		<category><![CDATA[The King of Madison Avenue]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2414</guid>
		<description><![CDATA[If we hire people who are smaller than we are, we will become a company of dwarfs. If we hire people who are larger than we are, we’ll become a company of giants.]]></description>
		<wfw:commentRss>http://marketinghitch.com/friday-philosophy-from-the-king-of-madison-avenue/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Ad Industry Innovators # 20:  Citrus</title>
		<link>http://marketinghitch.com/ad-industry-innovators-20-citrus</link>
		<comments>http://marketinghitch.com/ad-industry-innovators-20-citrus#comments</comments>
		<pubDate>Tue, 01 Dec 2009 14:00:34 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[ad agency search consultant]]></category>
		<category><![CDATA[Ad Industry Innovators]]></category>
		<category><![CDATA[AdAge Power 150]]></category>
		<category><![CDATA[Buzz Machine]]></category>
		<category><![CDATA[Citrus]]></category>
		<category><![CDATA[Communication Arts]]></category>
		<category><![CDATA[Crispin Porter & Bogusky]]></category>
		<category><![CDATA[Goodby Silverstein & Partners]]></category>
		<category><![CDATA[Gourmet]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[New Yorker]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Peter Levitan]]></category>
		<category><![CDATA[Portland ad agency]]></category>
		<category><![CDATA[The Atlantic]]></category>
		<category><![CDATA[The Economist]]></category>
		<category><![CDATA[Weiden & Kennedy]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2024</guid>
		<description><![CDATA[Point two: clients should use a search consultant. Selecting an ad agency is an important decision. Chances are, Bob in sales or Margo in procurement just aren’t going to cut it. (No offense, Bob and Margo.) Neither will a CMO who does a search every ten years. Hire an expert, please. I beg of you.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ad Industry Innovator # 19: NEMO</title>
		<link>http://marketinghitch.com/ad-industry-innovator-19-nemo</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-19-nemo#comments</comments>
		<pubDate>Tue, 10 Nov 2009 22:49:04 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency rfp]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[Bell Helmets]]></category>
		<category><![CDATA[Black Pearl Resort]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Fuel TV]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[NEMO]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Salomon]]></category>
		<category><![CDATA[Smith Optics]]></category>
		<category><![CDATA[The agency of the future]]></category>
		<category><![CDATA[Timberline]]></category>
		<category><![CDATA[Timbers MLS Soccer]]></category>
		<category><![CDATA[Trevor Graves]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1983</guid>
		<description><![CDATA[When asked that makes NEMO different, Trevor says "We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, we create real experiences that real people will find interesting, inspiring, useful and memorable. We make the cash register ring, without trying to sell anyone."

With respect to all the recent "label" discussions about agencies, NEMO eschews labels.  They become whatever kind of agency they need to solve problem.  I like that.]]></description>
		<wfw:commentRss>http://marketinghitch.com/ad-industry-innovator-19-nemo/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Ad Industry Innovator # 18: HL2</title>
		<link>http://marketinghitch.com/ad-industry-innovator-18-hl2</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-18-hl2#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:35:10 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[ad agency rfp]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[ATT Wireless]]></category>
		<category><![CDATA[Coke media]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Dachis Group]]></category>
		<category><![CDATA[Don Low]]></category>
		<category><![CDATA[Fat Burger]]></category>
		<category><![CDATA[H&R Block]]></category>
		<category><![CDATA[HL2]]></category>
		<category><![CDATA[Hotels.com]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[Jeff Howe]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Nike Join the race campaign]]></category>
		<category><![CDATA[SBC]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Sprint marketing]]></category>
		<category><![CDATA[The ad agency of the future]]></category>
		<category><![CDATA[Tom Horton]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1941</guid>
		<description><![CDATA[I started getting to know HL2 in a recent ad agency search I conducted for a client in the Pacific Northwest.

I'd like to hang out at a Fat Burger or shoot hoops with them (I think I could stuff the TaxCut box) --but apparently they're also pretty good at that marketing thing.  Founded in 1994, they're more fun than most 15 year olds you know--and they won't talk back or steal your car.  OK, they won't steal your car.]]></description>
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		<slash:comments>0</slash:comments>
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