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	<title>Hitch: Connecting Marketing Innovators &#187; ad agency rfp</title>
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		<title>Ad Industry Innovator #24: New Marketing Labs</title>
		<link>http://marketinghitch.com/ad-industry-innovator-24-new-marketing-labs</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-24-new-marketing-labs#comments</comments>
		<pubDate>Fri, 12 Feb 2010 13:00:34 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency rfp]]></category>
		<category><![CDATA[Ad Industry Innovator]]></category>
		<category><![CDATA[AdAge Power 150]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[Citrix]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Dan Roam]]></category>
		<category><![CDATA[David Plouffe]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Hanes]]></category>
		<category><![CDATA[how to hire the right ad agency]]></category>
		<category><![CDATA[Inbound Marketing Bootbamp]]></category>
		<category><![CDATA[Inbound Marketing Summit]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mitch Joel]]></category>
		<category><![CDATA[Molson Coors]]></category>
		<category><![CDATA[New Marketing Labs]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Six Pixels of Separation]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[The agency of the future]]></category>
		<category><![CDATA[The Audacity to Win]]></category>
		<category><![CDATA[The Back of the Napkin]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2636</guid>
		<description><![CDATA[Today's Ad Industry Innovator comes from New Marketing Labs, which you may know better if I tell you the name of its founder, Chris Brogan. Chris has the #2 blog  on AdAge's Power150, (second only to Seth Godin) so I think it's safe to say these guys have a nice niche in marketing.]]></description>
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		<title>Ad Industry Innovator # 19: NEMO</title>
		<link>http://marketinghitch.com/ad-industry-innovator-19-nemo</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-19-nemo#comments</comments>
		<pubDate>Tue, 10 Nov 2009 22:49:04 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency rfp]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[Bell Helmets]]></category>
		<category><![CDATA[Black Pearl Resort]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Fuel TV]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[NEMO]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Salomon]]></category>
		<category><![CDATA[Smith Optics]]></category>
		<category><![CDATA[The agency of the future]]></category>
		<category><![CDATA[Timberline]]></category>
		<category><![CDATA[Timbers MLS Soccer]]></category>
		<category><![CDATA[Trevor Graves]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1983</guid>
		<description><![CDATA[When asked that makes NEMO different, Trevor says "We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, we create real experiences that real people will find interesting, inspiring, useful and memorable. We make the cash register ring, without trying to sell anyone."

With respect to all the recent "label" discussions about agencies, NEMO eschews labels.  They become whatever kind of agency they need to solve problem.  I like that.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Ad Industry Innovator # 18: HL2</title>
		<link>http://marketinghitch.com/ad-industry-innovator-18-hl2</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-18-hl2#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:35:10 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[ad agency rfp]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[ATT Wireless]]></category>
		<category><![CDATA[Coke media]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Dachis Group]]></category>
		<category><![CDATA[Don Low]]></category>
		<category><![CDATA[Fat Burger]]></category>
		<category><![CDATA[H&R Block]]></category>
		<category><![CDATA[HL2]]></category>
		<category><![CDATA[Hotels.com]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[Jeff Howe]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Nike Join the race campaign]]></category>
		<category><![CDATA[SBC]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Sprint marketing]]></category>
		<category><![CDATA[The ad agency of the future]]></category>
		<category><![CDATA[Tom Horton]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1941</guid>
		<description><![CDATA[I started getting to know HL2 in a recent ad agency search I conducted for a client in the Pacific Northwest.

I'd like to hang out at a Fat Burger or shoot hoops with them (I think I could stuff the TaxCut box) --but apparently they're also pretty good at that marketing thing.  Founded in 1994, they're more fun than most 15 year olds you know--and they won't talk back or steal your car.  OK, they won't steal your car.]]></description>
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