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	<title>Hitch: Connecting Marketing Innovators &#187; ad agency of the future</title>
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	<description>Ad Agency Search</description>
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		<title>Ad Industry Innovator #13:  Pete Lerma of ClickHere.</title>
		<link>http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere#comments</comments>
		<pubDate>Tue, 14 Jul 2009 23:52:08 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[ClickHere]]></category>
		<category><![CDATA[Continous Process Improvement Initiative]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Outliers]]></category>
		<category><![CDATA[Pete Lerma]]></category>
		<category><![CDATA[Resonant Leadership]]></category>
		<category><![CDATA[The Richards Group]]></category>
		<category><![CDATA[what clients want from their ad agency]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1626</guid>
		<description><![CDATA[I first met Pete Lerma when I heard him speak at South by Southwest in 2009.  In short, I was impressed and determined to learn more about his shop.  I&#8217;m honored to have them profiled on the Ad Industry Innovators blog series today. Founded in 1995, Click Here is the digital division of The Richards [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Ad Industry Innovator # 12:  ComBlu</title>
		<link>http://marketinghitch.com/ad-industry-innovator-12-comblu</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-12-comblu#comments</comments>
		<pubDate>Tue, 07 Jul 2009 15:10:25 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[Ad Industry Innovator]]></category>
		<category><![CDATA[All Consumers Are Not Created Equal]]></category>
		<category><![CDATA[Ant's Eye View]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blake Cahill]]></category>
		<category><![CDATA[Brains on Fire]]></category>
		<category><![CDATA[Brunswick]]></category>
		<category><![CDATA[comblu]]></category>
		<category><![CDATA[Conversation Agent]]></category>
		<category><![CDATA[Dawn Lacallade]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Emanuel Rosen]]></category>
		<category><![CDATA[Ford Fiesta movement]]></category>
		<category><![CDATA[Fred Feichheld]]></category>
		<category><![CDATA[Garth Hallberg]]></category>
		<category><![CDATA[George Neil]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[Jonathan Salem Baskin]]></category>
		<category><![CDATA[Liberty Mutual]]></category>
		<category><![CDATA[Marty Collins]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Sean O'Driscoll]]></category>
		<category><![CDATA[Social Media Today]]></category>
		<category><![CDATA[SocializingMedia]]></category>
		<category><![CDATA[SolarWinds]]></category>
		<category><![CDATA[Spike Jones]]></category>
		<category><![CDATA[Steve Hershberger]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[The Anatomy of Buzz Revisited]]></category>
		<category><![CDATA[UPS]]></category>
		<category><![CDATA[WalMart]]></category>
		<category><![CDATA[WOMMA]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1577</guid>
		<description><![CDATA[Seeing companies like ComBlu, Ant's Eye View and Brains on Fire crop up next to one another you begin to realize the impact and scope community engagement and consumer involvement has on marketing today.  The rules have changed and companies like ComBlu are early adopters in helping companies adapt to that change.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ad Industry Innovator #8 StrawberryFrog</title>
		<link>http://marketinghitch.com/ad-industry-innovator-8-strawberryfrog</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-8-strawberryfrog#comments</comments>
		<pubDate>Tue, 09 Jun 2009 18:18:05 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[advertising pitch process]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[cultural movements]]></category>
		<category><![CDATA[David Wiggs]]></category>
		<category><![CDATA[Dino Chroma]]></category>
		<category><![CDATA[Fred Wilson]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[Hidden Persuader]]></category>
		<category><![CDATA[how to fix the RFP process]]></category>
		<category><![CDATA[Karin Drakenberg]]></category>
		<category><![CDATA[RFP process]]></category>
		<category><![CDATA[Scott Goodson]]></category>
		<category><![CDATA[StrawberryFrog]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1293</guid>
		<description><![CDATA[StrawberryFrog landed on the scene in 1999 making an immediate splash. I&#8217;ll try to avoid the frog puns but that one literally jumped out. (ooops.) If you were in the biz in the late 90s, they were constantly hopping across your field of vision-this upstart that couldn&#8217;t be ignored. Seemed everyone was intrigued with Strawberry [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>First the internet, now the ad agency&#8211;Thanks, Al Gore</title>
		<link>http://marketinghitch.com/first-the-internet-now-the-ad-agency-thanks-al-gore</link>
		<comments>http://marketinghitch.com/first-the-internet-now-the-ad-agency-thanks-al-gore#comments</comments>
		<pubDate>Thu, 04 Jun 2009 01:55:44 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Accellteon]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[Bootb]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Crowdspring]]></category>
		<category><![CDATA[Current TV]]></category>
		<category><![CDATA[Dan Wieden]]></category>
		<category><![CDATA[David Carson]]></category>
		<category><![CDATA[Scott Goodson]]></category>
		<category><![CDATA[Strawberry Frog]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[The agency of the future]]></category>
		<category><![CDATA[The era of customer control]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1232</guid>
		<description><![CDATA[No, Al Gore did not (re) invent the ad agency today when he said, in effect, that the only sustainable advertising model will be one where clients buy yeoman produced spots for as little as $1000. He did make some valid points, however, and backed them up with facts like &#8216;Viewer produced spots on his [...]]]></description>
		<wfw:commentRss>http://marketinghitch.com/first-the-internet-now-the-ad-agency-thanks-al-gore/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ad Industry Innovator:  DNA-Seattle</title>
		<link>http://marketinghitch.com/ad-industry-innovator-dna-seattle</link>
		<comments>http://marketinghitch.com/ad-industry-innovator-dna-seattle#comments</comments>
		<pubDate>Mon, 11 May 2009 14:43:53 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency of the future]]></category>
		<category><![CDATA[Ad Industry Innovators]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[Alan Brown]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Crispin Porter & Bogusky]]></category>
		<category><![CDATA[DNA-Seattle]]></category>
		<category><![CDATA[Marketing Innovators]]></category>
		<category><![CDATA[Pemco Insurance]]></category>
		<category><![CDATA[Rod Brooks]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=999</guid>
		<description><![CDATA[Alan Brown is one of the founders of DNA-Seattle.  Just starting its second decade of business, North-Westerners will know them by their recent campaign for PEMCO Insurance.  The spots are as good as anything I’ve seen nationally in their category (or out of category, for that matter).  The campaign is smart, uniquely relevant and successful, [...]]]></description>
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		<slash:comments>4</slash:comments>
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