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	<title>Hitch: Connecting Marketing Innovators &#187; ad agency new business</title>
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	<link>http://marketinghitch.com</link>
	<description>Ad Agency Search</description>
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		<title>10 Things Winning Ad Agencies Don&#8217;t Say&#8230;</title>
		<link>http://marketinghitch.com/10-things-winning-ad-agencies-dont-say</link>
		<comments>http://marketinghitch.com/10-things-winning-ad-agencies-dont-say#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:54:42 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2123</guid>
		<description><![CDATA[The ad agency business is tough--everybody knows it, but things are getting better. [Queue angelic music!]

A lot of marketers are looking for new ad agencies and a lot of agencies are winning new business, despite what you read.

Besides stand-out strategic, great work, one thing that always separates the thriving from the surviving is attitude.

Not to come off as Tony Robbins, but here are 10 things I don't hear from agencies who are winning new business:]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Zen and the Art of New Business</title>
		<link>http://marketinghitch.com/zen-and-the-art-of-new-business-2</link>
		<comments>http://marketinghitch.com/zen-and-the-art-of-new-business-2#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:54:31 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>
		<category><![CDATA[winning business now]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=1294</guid>
		<description><![CDATA[I&#8217;ve got a new guest blog post directed at ad agency new business on Philip Reid&#8217;s WinningBusinessNow . The second of hopefully many more.  Happy to be included, Philip.  Thanks for asking me.  If you&#8217;re looking for fresh content on ad agency new business development check out Philip&#8217;s site.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Gut Check.</title>
		<link>http://marketinghitch.com/marketing-gut-check</link>
		<comments>http://marketinghitch.com/marketing-gut-check#comments</comments>
		<pubDate>Mon, 18 May 2009 16:14:29 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>
		<category><![CDATA[Business advice]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=997</guid>
		<description><![CDATA[Recently, I was asked by a European ad agency how to break into the U.S. market, what tools were available to research U.S. companies, and where they could learn about accounts in review.  Rather than dash off an email I caught myself in mid peck.  It was clear from their questions that although they prided [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Ad Agency Growth Scorecard</title>
		<link>http://marketinghitch.com/ad-agency-growth-scorecard</link>
		<comments>http://marketinghitch.com/ad-agency-growth-scorecard#comments</comments>
		<pubDate>Fri, 24 Apr 2009 22:53:59 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=717</guid>
		<description><![CDATA[Phil Johnson made this PDF available from the Mirren New Business Conference.   I thought it was worth sharing again, so here it is! http://www.agencypja.com/pja-scorecard-mech.pdf]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is “marketing innovation” the new “logo swoosh”?</title>
		<link>http://marketinghitch.com/is-%e2%80%9cmarketing-innovation%e2%80%9d-the-new-%e2%80%9clogo-swoosh%e2%80%9d</link>
		<comments>http://marketinghitch.com/is-%e2%80%9cmarketing-innovation%e2%80%9d-the-new-%e2%80%9clogo-swoosh%e2%80%9d#comments</comments>
		<pubDate>Mon, 13 Apr 2009 20:54:53 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency new business]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[hiring the right marketing agency]]></category>
		<category><![CDATA[logo swoosh]]></category>
		<category><![CDATA[marketing innovation]]></category>
		<category><![CDATA[Mirren]]></category>
		<category><![CDATA[new and improved]]></category>
		<category><![CDATA[repackaging]]></category>
		<category><![CDATA[rethinking the agency/client relationship]]></category>
		<category><![CDATA[what clients want from their ad agency]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=622</guid>
		<description><![CDATA[The swoosh.  Possibly the most overused graphic element to come out of advertising in 100 years. Clients are demanding more from their marketing agency than following the latest trends, and the answer centers around innovation.   Some agencies are listening but others see innovation as a buzzword to be spouted like a talk radio host blabbing [...]]]></description>
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		<slash:comments>6</slash:comments>
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