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	<title>Hitch: Connecting Marketing Innovators &#187; 1-800-Flowers</title>
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		<title>Problem with your ad agency? Maybe it&#8217;s you.</title>
		<link>http://marketinghitch.com/problem-with-your-ad-agency-maybe-its-you</link>
		<comments>http://marketinghitch.com/problem-with-your-ad-agency-maybe-its-you#comments</comments>
		<pubDate>Fri, 12 Feb 2010 23:20:06 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[1-800-Flowers]]></category>
		<category><![CDATA[ad agency search]]></category>
		<category><![CDATA[ad agency search consultants]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Chitpotle]]></category>
		<category><![CDATA[Quiznos]]></category>
		<category><![CDATA[Serial Reviewers]]></category>

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		<description><![CDATA[A recent Ad Age article on &#8220;Serial Reviewers&#8221; warned clients who frequently oust agencies, like 1-800-Flowers, Quiznos, Chipotle and BMW, are &#8220;hurting their brands and risking a bad reputation&#8221; in the advertising industry. What the article didn&#8217;t say was that CMO tenure plays a bigger part in brand erosion than any agency&#8217;s missteps. If clients fix [...]]]></description>
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