The Vendor Client Relationship video*:  I saw it on Facebook.  Maybe that’s where it should have stayed.  Then I saw it on Twitter, then FriendFeed—it popped up on LinkedIn too.  Yes, it was funny and if you’ve been in the business, you’ve seen this over and over again.  It made great points that we should all consider when working with professional service folks.

This video taught me something about myself that it never intended to:  Apparently I listen to far too many of the same type people.  5 of the blogs I follow posted it, influential blogs—leaders in the marketing industry.  Nicholas Kristof called this The Daily Me, a phenomenon I’ve mentioned before.  I know and believe what it says—and seeing that video broadcast from so many of the people whose blogs I take the time to read made me realize, they don’t need to get that much of my time.  I know trends happen and buzz develops –it’s called viral for a reason ….but standing in an echo chamber does me no good—or anyone else, for that matter. 

Starting today I am looking for new, alternative, fresh, non-marketing related content.  I’m fleeing the overload.  I can’t find the quote at the moment, but I think it was Jeff Goodby who said he didn’t read anything marketing related and didn’t want his staff to either.  Looking broader and more holistically at the world gave them better perspective and insight than being immersed —surrounded by the same voices.  Truer words were never spoken.

My Google reader is going in for an overhaul.

*No, as a matter of principal, I will not post the link.  Google it, you’ll find it!