Finally this weekend, I had the time to re-read my notes from SXSW and what a ton of insightful stuff.

Charlene Li (who’s one of the most brilliant people I’ve ever had the privilege of hearing speak) said:

Organizational stuctures and social media maps do not look alike.  Silos are being blown apart.  We’ve now got to place the customer inside the organizational chart; ideally at the top and center.”

 

interactive and digital ad agency search

Brilliant.

And if you’d like to see Charlene’s entire presentation it’s here: