Razorfish recently published their 2009 Digital Report.  180 pages of forward-looking (and forward-thinking) trends in the digital world.  A few points that stood out:

1.  Emerging technology will not kill advertising but it will change it forever.

2. For a growing number of brands the digital experience is becoming as important as the physical product.”

Then a look at the trades any day of the week and you see their points in action:

Not reading TV Guide:  Mr. Askins said the Air Force will spend at least 85% of its enlistment marketing dollars online, because its target audience of 17- to 27-year-old males is “not reading TV Guide like they used to. They’re living online.” 

Reckitt-Benckiser to Shift $20 Million to Web From TV:  Decision Driven by Need for More-Efficient Ad Rates.”

In the immortal words of a great philosopher, Forsest Gump  ”That’s all I have to say about that”.

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