Here’s a brilliant little post about the cost of the Denny’s promo to feed everyone in America a free breakfast on Tuesday.  Of course he neglected to mention the cost of the superbowl spot.  But it makes for an interesting post!  

http://www.walletpop.com/blog/2009/02/02/math-says-dennys-free-breakfast-a-good-deal-for-the-company-to/