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	<title>Hitch: Connecting Marketing Innovators</title>
	<link>http://marketinghitch.com</link>
	<description>Ad Agency Search</description>
	<lastBuildDate>Fri, 26 Feb 2010 18:51:15 +0000</lastBuildDate>
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	<item>
		<title>Friday Philosophy from Ken Auletta&#8217;s Googled</title>
		<description><![CDATA[There&#8217;s a ton of insight in Ken Auletta&#8217;s book Googled, which chronicles the Google&#8217;s rise as a global Superpower. One of my favorite lines is from co-founder, Larry Page and it&#8217;s today&#8217;s Friday Philosophy:


&#8220;Have a healthy disregard for the impossible.&#8221;
 
-Larry Page.
###
Hitch is a consultancy that helps marketers hire the right marketing agency.
     [...]]]></description>
		<link>http://marketinghitch.com/friday-philosophy-from-ken-aulettas-googled</link>
			</item>
	<item>
		<title>10 Things Winning Ad Agencies Don&#8217;t Say&#8230;</title>
		<description><![CDATA[The ad agency business is tough--everybody knows it, but things are getting better. [Queue angelic music!]

A lot of marketers are looking for new ad agencies and a lot of agencies are winning new business, despite what you read.

Besides stand-out strategic, great work, one thing that always separates the thriving from the surviving is attitude.

Not to come off as Tony Robbins, but here are 10 things I don't hear from agencies who are winning new business:]]></description>
		<link>http://marketinghitch.com/10-things-winning-ad-agencies-dont-say</link>
			</item>
	<item>
		<title>Social Media goes Real Time</title>
		<description><![CDATA[NBC Olympic Pulse is my newest online obsession.
Designed by the  smart folks at Stamen Design, Olympics Pulse takes the best of twitter, tumblr, and the real time web, mashes it and serves it up right in front of your eyes. Talk about live online, this is where it&#8217;s going.

Real time tracking is certainly not new [...]]]></description>
		<link>http://marketinghitch.com/social-media-goes-real-time</link>
			</item>
	<item>
		<title>Problem with your ad agency? Maybe it&#8217;s you.</title>
		<description><![CDATA[A recent Ad Age article on &#8220;Serial Reviewers&#8221; warned clients who frequently oust agencies, like 1-800-Flowers, Quiznos, Chipotle and BMW, are &#8220;hurting their brands and risking a bad reputation&#8221; in the advertising industry. What the article didn&#8217;t say was that CMO tenure plays a bigger part in brand erosion than any agency&#8217;s missteps. If clients fix [...]]]></description>
		<link>http://marketinghitch.com/problem-with-your-ad-agency-maybe-its-you</link>
			</item>
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		<title>Ad Industry Innovator #24: New Marketing Labs</title>
		<description><![CDATA[Today's Ad Industry Innovator comes from New Marketing Labs, which you may know better if I tell you the name of its founder, Chris Brogan. Chris has the #2 blog  on AdAge's Power150, (second only to Seth Godin) so I think it's safe to say these guys have a nice niche in marketing.]]></description>
		<link>http://marketinghitch.com/ad-industry-innovator-24-new-marketing-labs</link>
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