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	<title>Hitch: Connecting Marketing Innovators</title>
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		<title>So, what&#8217;s the deal with Hitch?</title>
		<link>http://marketinghitch.com/so-whats-the-deal-with-hitch</link>
		<comments>http://marketinghitch.com/so-whats-the-deal-with-hitch#comments</comments>
		<pubDate>Thu, 23 Sep 2010 04:50:24 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=3044</guid>
		<description><![CDATA[I&#8217;ve gotten this question a lot in the last few months from clients and agencies. Since May I&#8217;d been doing an extended consulting gig with one of Hitch&#8217;s first clients, McNett Corporation. McNett is a leading outdoor company based right here in Bellingham.  I was having a ball working with them and I suppose I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing in a cost-conscious world</title>
		<link>http://marketinghitch.com/marketing-in-a-cost-conscious-world</link>
		<comments>http://marketinghitch.com/marketing-in-a-cost-conscious-world#comments</comments>
		<pubDate>Tue, 27 Apr 2010 23:04:51 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[choose ad agency]]></category>
		<category><![CDATA[how to hire an ad agency]]></category>
		<category><![CDATA[how to save money on marketing]]></category>
		<category><![CDATA[small to mid sized marketing agencies]]></category>
		<category><![CDATA[small to mid-sized ad agency]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2996</guid>
		<description><![CDATA[In the marketing world, Big gets its butt kissed. Big has money, so Big has power&#8211;on the client and the agency side. When Big talks, everyone listens. Global brands need global partners and world-wide reach; no one can argue with that. Your $300 million account needs some earnest eye-gazing and sweaty hand-holding. And for that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Funny or Favorite Ad Agency Pitch Stories &#8211; Share yours&#8230;</title>
		<link>http://marketinghitch.com/funny-or-favorite-ad-agency-pitch-stories-share-yours</link>
		<comments>http://marketinghitch.com/funny-or-favorite-ad-agency-pitch-stories-share-yours#comments</comments>
		<pubDate>Wed, 07 Apr 2010 22:16:40 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad agency pitch]]></category>
		<category><![CDATA[ad agency pitch stories]]></category>
		<category><![CDATA[funny pitch stories]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2001</guid>
		<description><![CDATA[In my first ad agency pitch. Completely green and new to the agency, I asked Alan, my Creative Director "So, what are we gonna say?" He broke into Rappers Delight. My butterflies were gone instantly.  We won the pitch.]]></description>
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		<slash:comments>16</slash:comments>
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		<title>Is your marketing a monoculture?</title>
		<link>http://marketinghitch.com/is-your-marketing-a-monoculture</link>
		<comments>http://marketinghitch.com/is-your-marketing-a-monoculture#comments</comments>
		<pubDate>Tue, 06 Apr 2010 22:11:09 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ad Contrarian]]></category>
		<category><![CDATA[Digitas]]></category>
		<category><![CDATA[Laura Lang]]></category>
		<category><![CDATA[Michael Pollan]]></category>
		<category><![CDATA[Monoculture]]></category>
		<category><![CDATA[OMMAGlobal]]></category>
		<category><![CDATA[polyculture]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[The Botany of Desire]]></category>
		<category><![CDATA[The Omnivore's Dilemma]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2883</guid>
		<description><![CDATA[In Michael Pollan&#8216;s books, like The Omnivore&#8217;s Dilemma and The Botany of Desire, Pollan warns about monocultures. In agriculture, monocultures are systems where a single crop is raised. The upsides are large harvests, automation and minimal labor costs&#8211;the modern industrialized farm. The downside is higher incidents of disease and generally just an unhealthy ecosystem. Healthier and better [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Rich Silverstein at OMMA: Let&#8217;s Try Harder</title>
		<link>http://marketinghitch.com/rich-silverstein-at-omma-lets-try-harder</link>
		<comments>http://marketinghitch.com/rich-silverstein-at-omma-lets-try-harder#comments</comments>
		<pubDate>Fri, 19 Mar 2010 18:56:05 +0000</pubDate>
		<dc:creator>David Wiggs</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[OMMAGlobal]]></category>
		<category><![CDATA[Rich Silverstein]]></category>

		<guid isPermaLink="false">http://marketinghitch.com/?p=2872</guid>
		<description><![CDATA[Rich Silverstein spoke at OMMA Global yesterday. I was really looking forward to his keynote but as he finished and walked off stage I first felt let down. I expected some forward looking perspective on our industry but instead left with an uneasiness in my gut. It was only on reflection that I realized what he&#8217;d [...]]]></description>
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