Comments on: Does your Ad Agency play the bicycle? (Pt. 1) http://marketinghitch.com/does-your-ad-agency-play-the-bicycle Ad Agency Search Fri, 18 Jun 2010 20:49:54 +0000 hourly 1 http://wordpress.org/?v=3.3 By: David Shantz http://marketinghitch.com/does-your-ad-agency-play-the-bicycle/comment-page-1#comment-4238 David Shantz Mon, 17 Aug 2009 21:44:36 +0000 http://marketinghitch.com/?p=1356#comment-4238 The question you pose, is excellent...The entire media and marketing model is in the process of being broken by the audience. Not much of what always worked is going to work much longer. Anyone who reads this and goes on "making ads" deserves the same fate that the newspapers are suffering. Its not just media - companies need to figure out how to become conversational, integrating the customer rather than marketing to them. The successful agencies are the ones deeply immersed in web development, social media and mobile technologies... The biggest difference is that a lot of this sort of work is just not billable in the same ways that mass media is. We spend a lot of time developing programs that we ultimately turn over to our clients to manage, because that's who should be running these conversations with customers. There can be no denying -it will be an exciting future... The question you pose, is excellent…The entire media and marketing model is in the process of being broken by the audience. Not much of what always worked is going to work much longer. Anyone who reads this and goes on “making ads” deserves the same fate that the newspapers are suffering.

Its not just media – companies need to figure out how to become conversational, integrating the customer rather than marketing to them. The successful agencies are the ones deeply immersed in web development, social media and mobile technologies…

The biggest difference is that a lot of this sort of work is just not billable in the same ways that mass media is. We spend a lot of time developing programs that we ultimately turn over to our clients to manage, because that’s who should be running these conversations with customers.

There can be no denying -it will be an exciting future…

]]> By: David Shantz http://marketinghitch.com/does-your-ad-agency-play-the-bicycle/comment-page-1#comment-16405 David Shantz Mon, 17 Aug 2009 21:44:00 +0000 http://marketinghitch.com/?p=1356#comment-16405 The question you pose, is excellent...The entire media and marketing model is in the process of being broken by the audience. Not much of what always worked is going to work much longer. Anyone who reads this and goes on "making ads" deserves the same fate that the newspapers are suffering. Its not just media - companies need to figure out how to become conversational, integrating the customer rather than marketing to them. The successful agencies are the ones deeply immersed in web development, social media and mobile technologies... The biggest difference is that a lot of this sort of work is just not billable in the same ways that mass media is. We spend a lot of time developing programs that we ultimately turn over to our clients to manage, because that's who should be running these conversations with customers. There can be no denying -it will be an exciting future... The question you pose, is excellent…The entire media and marketing model is in the process of being broken by the audience. Not much of what always worked is going to work much longer. Anyone who reads this and goes on “making ads” deserves the same fate that the newspapers are suffering.

Its not just media – companies need to figure out how to become conversational, integrating the customer rather than marketing to them. The successful agencies are the ones deeply immersed in web development, social media and mobile technologies…

The biggest difference is that a lot of this sort of work is just not billable in the same ways that mass media is. We spend a lot of time developing programs that we ultimately turn over to our clients to manage, because that’s who should be running these conversations with customers.

There can be no denying -it will be an exciting future…

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