About Me

Call me to see if my approach fits your issue.

2014 Performance Review

Self: Yeah, so, that blog post just before this one? You know, the one about blogging once a month? How’s that going for you? Me: ummm, well. Not so great. Self: Noting: [did not complete] Official response: Stay tuned for 2015. Big things coming!  ...

So, what’s the deal with Hitch?

I’ve gotten this question a lot in the last few months from clients and agencies. Since May I’d been doing an extended consulting gig with one of Hitch’s first clients, McNett Corporation. McNett is a leading outdoor company based right here in...

Marketing in a cost-conscious world

In the marketing world, Big gets its butt kissed. Big has money, so Big has power–on the client and the agency side. When Big talks, everyone listens. Global brands need global partners and world-wide reach; no one can argue with that. Your $300 million account...

Is your marketing a monoculture?

In Michael Pollan‘s books, like The Omnivore’s Dilemma and The Botany of Desire, Pollan warns about monocultures. In agriculture, monocultures are systems where a single crop is raised. The upsides are large harvests, automation and minimal labor...