Comments on: Beyond the Big Idea: What Marketers need from their Ad Agencies.

By: User generated advertising

User generated advertising — Fri, 26 Feb 2010 04:12:58 +0000

This is a great analogy. It speaks to a conversation that occurs around our business model as well of crowdsourcing as either a valuable tool for advertising agencies or a threat to them. Zooppa is a user-generated advertising platform that leverages crowdsourcing and social media to enable brands to engage their consumers and a creative community ready to produce creative content for them. We have a similar viewpoint to yours: brands will always need agencies for strategy, research, planning, media buying, creative production – and our model is a way for agencies to accelerate some of that process by tapping a pool of advertising-minded people that are more than eager to help the cause. We see a point in the near future where, like social media has become in just a few years, crowdsourced creativity and insights are an integral part of the marketing mix.

By: David Wiggs

David Wiggs — Thu, 11 Feb 2010 21:37:26 +0000

Hey everyone, thanks so much for your insightful commnets! .-= David Wiggs´s last blog ..Ad Industry Innovator # 23: Victors & Spoils =-.

By: Tom Martin

Tom Martin — Mon, 01 Feb 2010 09:59:35 +0000

Funny - I don't think the agency's job has changed at all over the last 50 years and certainly not with the advent of digital and social media. Our job has always been, is and will always be to create commerce for our clients. In some cases that will be strategic, others executional and in still others (like Social Media) that will be discovery.

Clients need and should hire agencies that embrace new technology vs fear it. Agencies that are going out and creating small scale experiments -- proofs of concept if you will -- that demonstrate there might be gold in them there hills. Then the client needs to put their money where their agency's idea is -- and together, go down a journey of discovery designed as always, to either create commerce or figure out how to create commerce with these new tools.

@TomMartin
www.tommartin.typepad.com

By: 10 Red Balloons (got me thinking) | Cupfighter.net

10 Red Balloons (got me thinking) | Cupfighter.net — Sat, 30 Jan 2010 01:13:13 +0000

[...] stumbled across this article about a clever challenge involving 10 red balloons. I read about it after following a link on a [...]

By: philsievers

philsievers — Mon, 25 Jan 2010 19:00:25 +0000

Fascinating article. I think you're right on. The approach of using the agency as a strategic consultant would allow agencies to regain the role they have given up to consulting firms. Now it's up to us to earn clients' confidence that we can perform.

Phil Sievers
Director of Business Development
Seiter & Miller
212-843-9900