Comments on: Ad Industry Innovator #6: Razorfish

By: John Burgess

John Burgess — Thu, 28 May 2009 20:58:43 +0000

For me, best question is “What are you reading?” You can use it in a lot of different situations from interview to ice-breaking.

By: John Burgess

John Burgess — Thu, 28 May 2009 20:58:00 +0000

For me, best question is “What are you reading?” You can use it in a lot of different situations from interview to ice-breaking.

By: Kenji Summers

Kenji Summers — Wed, 27 May 2009 17:53:24 +0000

The stories are indeed excellent.

“Agencies need to do a better job providing their clients fresh insights into consumer behavior. Focus groups need to give way to ethnographic research combined with measureable web-based analytics.”

^My sentiments exactly.
Media/Account planning must merge–better yet, key learnings from media & creative agencies must become the standard for serving clients. Human coupled with ‘computer’ insights are what will determine the future of this business.

By: Kenji Summers

Kenji Summers — Wed, 27 May 2009 17:53:00 +0000

The stories are indeed excellent.

By: Mike Behr

Mike Behr — Wed, 27 May 2009 17:25:53 +0000

Ditto. Ditto. Ditto. Agree with Ian and Aaron. Great read. Nice job!