Comments on: Ad Industry Innovator #6: Razorfish

By: John Burgess

John Burgess — Thu, 28 May 2009 20:58:43 +0000

For me, best question is “What are you reading?” You can use it in a lot of different situations from interview to ice-breaking.

By: Kenji Summers

Kenji Summers — Wed, 27 May 2009 17:53:24 +0000

The stories are indeed excellent.

“Agencies need to do a better job providing their clients fresh insights into consumer behavior. Focus groups need to give way to ethnographic research combined with measureable web-based analytics.”

^My sentiments exactly.
Media/Account planning must merge–better yet, key learnings from media & creative agencies must become the standard for serving clients. Human coupled with ‘computer’ insights are what will determine the future of this business.

By: Mike Behr

Mike Behr — Wed, 27 May 2009 17:25:53 +0000

Ditto. Ditto. Ditto. Agree with Ian and Aaron. Great read. Nice job!

By: Ian Sanders

Ian Sanders — Wed, 27 May 2009 16:02:09 +0000

Let me echo that David. A great series, interesting to check out the stories and personalities behind some of these agencies…

By: Aaron Strout

Aaron Strout — Wed, 27 May 2009 15:45:13 +0000

David – shame on me for not stopping by earlier to comment on your most excellent series. I can’t help but be a little jealous as you’ve taken my “Experts in the Industry” concept and one-upped me (with my blessing of course). Your questions are awesome and so far, you’ve had some amazing “interviewees.” Keep rocking it!

Best,
Aaron