Comments on: Ad Industry Innovator #13: Pete Lerma of ClickHere. http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere Ad Agency Search Fri, 18 Jun 2010 20:49:54 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Adam Kleinberg http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere/comment-page-1#comment-2951 Adam Kleinberg Thu, 16 Jul 2009 17:11:33 +0000 http://marketinghitch.com/?p=1626#comment-2951 Pete, Love the point about matching luggage. Integration does not mean making sure you use the same photo on a banner ad and a print ad. Before I started my shop I worked at one agency where I was literally handed a print ad instead of a creative brief. Ridonkulous. cheers, Adam Pete,

Love the point about matching luggage. Integration does not mean making sure you use the same photo on a banner ad and a print ad. Before I started my shop I worked at one agency where I was literally handed a print ad instead of a creative brief. Ridonkulous.

cheers,

Adam

]]> By: Adam Kleinberg http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere/comment-page-1#comment-16402 Adam Kleinberg Thu, 16 Jul 2009 17:11:00 +0000 http://marketinghitch.com/?p=1626#comment-16402 Pete, Love the point about matching luggage. Integration does not mean making sure you use the same photo on a banner ad and a print ad. Before I started my shop I worked at one agency where I was literally handed a print ad instead of a creative brief. Ridonkulous. cheers, Adam Pete,

Love the point about matching luggage. Integration does not mean making sure you use the same photo on a banner ad and a print ad. Before I started my shop I worked at one agency where I was literally handed a print ad instead of a creative brief. Ridonkulous.

cheers,

Adam

]]> By: Kathy Beal http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere/comment-page-1#comment-2927 Kathy Beal Wed, 15 Jul 2009 13:57:09 +0000 http://marketinghitch.com/?p=1626#comment-2927 Awesome article Pete...I'm proud to be a part of your "team" @ Click Here. Keep up the great work! Awesome article Pete…I’m proud to be a part of your “team” @ Click Here. Keep up the great work!

]]> By: Kathy Beal http://marketinghitch.com/ad-industry-innovator-13-pete-lerma-of-clickhere/comment-page-1#comment-16401 Kathy Beal Wed, 15 Jul 2009 13:57:00 +0000 http://marketinghitch.com/?p=1626#comment-16401 Awesome article Pete...I'm proud to be a part of your "team" @ Click Here. Keep up the great work! Awesome article Pete…I’m proud to be a part of your “team” @ Click Here. Keep up the great work!

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