Bios are boring!
They don’t really tell you about the person. Anything about me is only important if it adds value for you.
At Hitch, I draw on a lifetime of learning, not all in advertising—which is a good thing..
Here’s a story of lessons learned [and how it may apply to you.]
The Early Years:
Paperboy, age 11: I learned the value of a dollar, a good dog, and a sturdy bike.
[A partner running beside you makes the work easier.]
Dino’s Pizza, age 15: I learned pride in a job well done and that work can be fun.
["Good enough" isn't.]
School: The College of William & Mary taught me to trust my gut and give my time to what makes me happy not what makes me money.
[Sharp instincts in business and life are crucial.]
Busch Gardens Williamsburg: I learned diplomacy, and most importantly: if you don’t know the answer, find out.
[You don’t have to be the smartest one in the room just know where to get the answers.]
The Real World:
The May Company: Taught me how to motivate a team and that sales cures all evils. (Sails do too!).
[With the right team you nothing is impossible]
Target: I learned the enormous impact of brand marketing.
[Marketing is powerful. From the boardroom, to the backroom, to the customer’s living room, your brand is not just what you say it is.]
Raoust & Partners: Learned the art of creative problem solving and that passion achieves great things.
[Marketing must solve business problems and the best solutions draw on broad influences that don’t exist solely in advertising.]
SBT: Running a successful business is an MBA in doing. Develop a niche and do it well. Solve your customer’s problem.
[Success breeds confidence. Broad experience makes a better marketer.]
Hitch: Follow your heart, trust your gut, and do what makes you happy.
[Innovation requires specialization--and calculated risk.]
Musician: Drummer, which means I can do something different with each limb.
Kayaker: Relax. Pace yourself. Appreciate beauty. Follow the rhythm of life.
[Even keeled. Downtime clears the head to make room for solutions.]