Bios are boring!
They don’t really tell you about the person.  Anything about me is only important if it adds value for you.  At Hitch, I draw on a lifetime of learning, not all in advertising—which is a good thing.

Here’s a story of lessons learned  [and how it may apply to you.]

The Early Years:

Paperboy, age 11:  I learned the value of a dollar, a good dog, and a sturdy bike.
[Your marketing dollars need to work hard for you; a partner running beside you makes the work easier.]

Dino’s Pizza, age 15:  I learned pride in a job well done and that work can be fun.
[Partner with people who are passionate about their work.  "Good enough" isn't.]

School: The College of William & Mary taught me to follow my heart, trust my gut and study what would make me happy (Music and History) rather than what would make me money (Business).
[Sharp instincts in business and life are crucial.]

Busch Gardens Williamsburg:  I learned diplomacy, and most importantly: if you don’t know the answer, find out.
[You don’t have to be the smartest one in the room.  Be a lifelong learner.]

The Real World:

The May Company:  Taught me to motivate a team to work together and be happy doing it.  And that sales cures all evils.  (Sails do too!).
[Strategic marketing requires your team to be on the same page.  ROI.]

Target:  How a well run, Fortune 500 company operates.  The enormous impact of brand marketing.
[Marketing is a powerful thing.  From the boardroom, to the backroom, to the customer’s living room, your brand is not just about advertising.]

Raoust & Partners:  Found my calling in advertising.  I learned the art of creative problem solving.  And that passion achieves great things.
[Marketing must solve business problems.  The best solutions draw on broad influences that don’t exist solely in  advertising.]

Entrepreneurship:

SBT:  (Environmental graphics company) Successful business ownership is an MBA in doing.  As a start-up research is key.  Develop a niche and do it well.  Solve a customer’s problem.  Proactively sell solutions.
[Success breeds confidence.  Broad experience makes a better marketer.]

Hitch:  Follow your heart, trust your gut, and do what makes you happy.
[Innovation requires specialization--and calculated risk.]

Hobbies:

Musician: Drummer, which means I can do 4 different things with each limb.
[Versatile.]

Kayaker:  Relax.  Pace yourself.  Appreciate beauty.  Follow the rhythm of life.
[Even keeled.  Downtime clears the head to make room for solutions.]